Privacy policy

By using this website you signify your consent to this Privacy statement: Do not use this website if you do not agree with all the terms and conditions set out below.

Birmingham Assay Office may collect performance information to help improve customer experience while using the website.

Birmingham Assay Office may collect personal information from this site from information submitted to us such as your name, gender, mailing address, email address, telephone number and any other information specifically forwarded to us.

Any personal data supplied to us may be used to communicate with you and to let you know about new services or offerings from Birmingham Assay Office and for record-keeping. If you do not wish us to use your information in this manner you can contact us here.

Except as expressly stated in this policy we will not sell, share, trade or license any of your personal information to others without your express consent. We reserve the right to disclose your information if requested by the police or any regulatory or Government authority in connection with any investigations concerning your activities while visiting the site.

We will make all reasonable efforts to protect the security of your information but please be aware that we cannot guarantee the security or transmission of data over the internet. If your information changes or you wish to contact us to unsubscribe or make any other enquiry regarding our Privacy Policy you can contact us here.

Use of Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC (“Google”), to help us understand how visitors interact with our website. Google Analytics uses cookies—small text files placed on your device—to collect standard internet log information and visitor behavior information in an anonymous form. This information is transmitted to and stored by Google on servers in the United States.

Data Collected
The information Google Analytics collects includes, but is not limited to:

• Pages you visit on our site
• Time and date of your visit, duration of your session
• Your device’s approximate location (city-level)
• Technical details about your device and browser (e.g., operating system, screen resolution)
• Referral source (how you arrived at our site)

All data collected by Google Analytics is aggregated and anonymized; it does not identify you personally. We have enabled IP-anonymization, which truncates the last octet of your IP address before storage and processing.

How We Use This Information
We use Google Analytics data to:

• Analyze website traffic and usage patterns
• Improve website content, performance, and user experience
• Measure and optimize our online marketing efforts

We do not combine Google Analytics data with other personal data that we store about you.

Opting Out
You may prevent Google Analytics from recognizing you on return visits by opting out of Google Analytics cookies:

• Install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• Adjust your browser settings to refuse all or specific cookies (see your browser’s “Help” for instructions)

Third-Party Disclosure
Google may transfer this information to third parties where required to do so by law or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

Data Retention
By default, Google Analytics retains user-level and event-level data, including cookies and advertising identifiers, for 26 months. After this period expires, the data is automatically deleted from Analytics servers. You can adjust retention settings or disable user-ID features in your Google Analytics account.

Changes to This Section
We may update our use of Google Analytics from time to time. When we do, we will revise this section and indicate the date of the most recent update at the top.